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How to reanimate the music business
Producing music is cheaper than ever and yet, as customers, we still donâ019t get personalized track listings. Would you like to get individual entertainment bundles from every artist. I would.

As marketers, we could bypass major parts of the CD promotion and distribution budget into the live-entertainment and live-advertising budget.

The CD should transform itself into a live-entertainment medium with a built-in store in the coming years.

As customers, we still pay for and enjoy experiencing shows and concerts. A live show happens more often than a CD release and the industry could get more out of this.

Got 6 answers?

- What could a show look like in 50 years?

- What practical steps do we need to take, to make a show like that happen next year?

- How can we maximize the show frequency?

- How can we broadcast every show live from every artist? Manage subscribers? Charge?

- How can we make the show bigger, better and cheaper for everyone?

- How can we stay directly connected to our customers so we can offer personalized mp3 or mp4 sets of entertainment?

Go ahead, feel free, leave comments and share your thoughts...

CDâ019s arenâ019t completely dead, but itâ019s time to remaster that old classic.
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Geschrieben von Microtargeting | 15.07.2008 um 22:22 Uhr
Tags
artists  | cds  | Entertainment  | industry  | Live  | Music  | shows  |
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